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PUMA in The World of Sports

As one of the world’s leading sports brands, PUMA has made history as a creator of product designs for outstanding athletes and sports teams — football boots sale, running and training, golf, basketball and motorsports. PUMA’s headquarters is in Herzogenaurach, Germany, with more than 14,000 employees in more than 120 countries.

The Brand Story of PUMA

In 1919, the Dassler Brothers started their shoe factory in their parents’ home, which grew and evolved into the world-renowned PUMA today. Ever since Jesse Owens sported Dassler spikes and won four gold medals during the 1936 Olympic Games, the brand had gained notoriety. More athletes were seen wearing PUMA shoes and apparel in subsequent world sporting events, crafting a global reputation for the brand.

PUMA MY

Level Up On The Playing Field

Today, the playing field is more diverse than ever. Be it on the running tracks, golf courses or the football field. PUMA supplies athletes with the right equipment to perform, from golf clubs to running shoes. Even when you are not doing sports, PUMA sports apparel is a versatile wear that you can style in various ways.

PUMA’s Business Philosophy

PUMA is committed to making better products and contributing to a better environment and society. By working with stakeholders on the 10FOR25 sustainability strategy, they aim to do better across various sustainability areas consisting of Fair Income, Products, Health & Safety and more — doing their part to deliver better products and contribute to a better world.

Innovating with PUMA

PUMA understands the importance of creation to level up on sports performance and keep moving forward, grounded by science. At PUMA Innovation, five drive innovation: be a pain, be connected, be brave, be open, and be ready. To create a final product, designers talk to athletes, look beyond their scope and adopt a human-centred focus in their designs.

PUMA Against Social Injustices

Racial and social imbalances have skewed criminal justice systems — this is why PUMA supports organisations like REFORM football boots sale Alliance and the ACLU to advocate for reforms to a broken system. PUMA takes a firm stance against societal injustice, discrimination and inequality and aims to support good causes for a better society.